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Social Media Video Production

Our social media video production service helps your brand create short, impactful videos designed specifically for platforms like Instagram, TikTok, Facebook, YouTube, and LinkedIn. Each video is crafted to capture attention quickly, encourage engagement and inspire action, whether that’s likes, shares, follows or conversions.

Producing a Social Media Video

At Lester Film Co, we take a platform-first approach to producing videos for social media. That means thinking vertically, using captions, keeping the energy up and building content that feels native to the space it’s in. It’s not just about creating something that looks good, it’s about helping your content perform in a crowded feed.

Social video isn’t just a cut-down version of traditional video; it’s a different beast entirely. It’s fast, format-specific and built to stop the scroll. Whether it’s a 15-second Instagram Reel or a snappy TikTok, the aim is to grab attention instantly and drive action, likes, shares, comments and clicks.

Short Form Content

We can create short form video content designed to capture attention instantly. From TikTok and Instagram Reels to YouTube Shorts, Facebook Reels and even LinkedIn, our videos are tailored to each platform’s style and audience. Using fast-paced editing, trending audio, captions and vertical or square formats, we help brands showcase products, share tips, promote services and jump on trends.

Long Form Content

We specialise in long-form video content that builds trust, authority and lasting connections with your audience. From educational series to interviews, product demos, brand campaigns and thought leadership content, we bring your vision to life with compelling video production. Our long-form content is ideal for platforms like YouTube, LinkedIn, Facebook, Instagram and your website, giving you the depth and credibility it needs to stand out and deliver real value.

Video Series

If you’re looking to build a consistent online presence and drive long-term growth, a video series is a great option. Our continuous video series helps establish a rhythm that works for your brand. You get a steady stream of on-brand, scroll-stopping content without having to start from scratch every time. Most of our clients see the strongest results when they commit to a regular series.

Single Videos

We understand that not every project requires an ongoing series – that’s why we offer the option to create a single video. Whether it’s for a one-time campaign or a specific event, this flexible solution is available to fit your needs.

Our Process for Creating Social Media Content

  • 1. The Connect Phase

    This phase is all about discovery. It’s where we immerse ourselves in your brand and really get to know the ideas you want to execute. This information-gathering stage is where creativity is sparked, ready to be formed into a full strategy.

    Key activities:

    • Calls and face-to-face discovery meetings
    • Briefing documents
    • Likes, dislikes and stylistic preferences
    • Creative inspiration
    • Discovering the project’s purpose
    • Establishing the ultimate goal

  • 2. The Strategy Phase

    In this phase we map out the content style, format and key messaging to match your creative direction. This is where the strategy starts to take shape. We explore different routes of execution, form big ideas and build a clear picture of how your goals can be achieved in practice. It’s also the stage where we lock in requirements, plan logistics and make sure everything’s in place for a smooth shoot.

    Key activities:

    • Exploration of creative execution routes
    • Research
    • Competitor analysis
    • Concept requirements
    • Social storyboarding
    • Scriptwriting

  • 3. The Execution Phase

    Once the plan’s in place, it’s time to start creating. This is where the ideas come to life, with shoot days on location, capturing all the key footage we need to bring the project together. On the day, we stick to the plan but also shoot plenty of extras: reactions, behind-the-scenes moments and bonus B-roll that gives us more flexibility in the edit, and gives you more content to work with.

    Key activities:

    • Camera ops
    • Drone videography
    • Audio capture
    • Video direction

  • 4. The Finished Cut Phase

    Once we’ve transformed the raw footage into polished, scroll-stopping content, we select the best takes, tighten the pacing and add music, captions, transitions and branded elements. We also integrate clear CTAs and format everything to fit its intended platform, whether vertical, square or widescreen.

    Key activities:

    • Selecting the best footage
    • Editing
    • Formatting videos for platform-specific needs
    • Final review and client sign-off
    • Delivery of final files

Why Choose Lester Film Co.?

Because we don’t just create videos, we craft content with purpose. At Lester Film Co, we combine sharp creative instincts with a clear understanding of strategy, audience and platform. We’re a lean, collaborative team that moves fast, listens closely and brings a filmmaker’s eye to every brief – whether it’s a high-impact campaign or a scrappy social series.

Most of all, we care about making work that actually works, for your brand, your audience and your goals.

Award-winning video production in Leeds

Frequently Asked Questions

  • This involves creating videos specifically for platforms like TikTok, Instagram or YouTube, that are short, engaging, and optimised for mobile.

  • The 5-5-5 rule is a simple content mix guideline which involves sharing 5 posts about your brand, 5 posts that educate or entertain and 5 posts that actively engage your audience.

  • A videographer who specialises in shooting and editing content for social platforms, focusing on trends, speed and platform formats.

  • Yes, YouTube is a social platform with video sharing, comments, likes and community interaction.

  • They manage content creation, from planning and filming to editing and posting, all tailored for social platforms.

  • Social production refers to creating content, primarily video, specifically for social media platforms. It’s fast-paced, trend-aware and designed to capture attention quickly, drive engagement and stay relevant in constantly changing feeds.

  • Social media is productive because it builds brand visibility, drives engagement and helps grow your audience or business. It creates direct connections with your community, supports marketing goals and turns attention into action, whether that’s clicks, sales, sign-ups or shares.