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Why Choose Product Video Production?

Photography shows what a product looks like. Video shows what it does. And in a market where customers are making buying decisions online without ever handling the product themselves, that distinction matters a lot.

Product videography captures the detail, the function and the feel of your product in a way that images can’t. It builds confidence, reduces hesitation and, done well, gives customers everything they need to buy with certainty.

Our Product Video Services

At Lester Film Co., we create product video content for brands across a wide range of sectors, from beauty and lifestyle to tech, fashion and FMCG. Here’s what that looks like:

Hero Product Films

A polished, cinematic product video that puts your product centre stage. Built for websites, campaign pages and high-impact social content.

E-Commerce Product Videos

Short, clean product videos designed for product pages and online retail environments, showing the product in use and in context.

Product Demonstration Videos

We show how your product works, step by step, in a way that’s clear, watchable and built to convert.

Lifestyle and In-Context Filming

We show your product in the environments and situations it’s designed for, giving customers the context they need to picture it in their own lives.

Unboxing and Reveal Content

For launches and gifting moments, we create unboxing and reveal videos that build excitement and perform well across social platforms.

360-Degree Product Capture

We capture products from all angles, giving you the visual library you need for both video content and campaign assets.

Our Product Video Process

  • 1. The Connect Phase

    Before we shoot anything, we need to understand the product, the brand and what the video needs to achieve. This phase sets the foundation for everything that follows.
    Key activities:

    • Discovery calls or in-person meetings
    • Product review and briefing
    • Understanding the target audience and purchase journey
    • Reviewing brand guidelines and existing product content
    • Establishing the purpose, tone and intended platform

  • 2. The Strategy Phase

    With the brief clear, we build the visual plan. We work out how the product will be shot, what context or environment it’ll live in and how the video will be structured.
    Key activities:

    • Shot planning and visual approach
    • Location scouting or studio setup planning
    • Prop and styling direction
    • Scriptwriting or content structure where relevant
    • Storyboarding key sequences

  • 3. The Execution Phase

    On shoot day, we capture the product from every angle and in every scenario the brief requires. We take our time with each setup, making sure the footage is clean, considered and on brand.
    Key activities:

    • Full camera and lighting setup
    • Product hero shots and close-up detail footage
    • Lifestyle and in-context filming
    • Additional B-roll and supporting footage
    • Reviewing footage on set to ensure quality</li

  • 4. The Finished Cut Phase

    In post-production, we take the raw footage and build it into a polished, platform-ready product video. Grade, sound, pacing and formatting are all handled in-house.
    Key activities:

    • Selecting the strongest footage and sequences
    • Editing and colour grading
    • Music selection and integration
    • Adding any captions, graphics or CTAs
    • Platform-specific formatting and delivery

Working With Lester Film Co.

We’ve shot product content across a wide range of categories and formats. What stays consistent is the attention to detail, the quality of the lighting and the care taken to make the product look its best without misrepresenting what it actually is.

We work closely with your product and brand teams throughout to make sure the content serves the brief and fits wherever it’s going.

Award-winning video production in Leeds

Frequently Asked Questions

  • Product videography is the process of filming a product to create video content for marketing, e-commerce or promotional use. It can range from a simple studio shoot showing the product in detail to a full lifestyle production with locations, talent and styled environments.

  • It depends on the platform and purpose. For e-commerce product pages, 30 to 60 seconds is typically enough. For hero brand films or social content, the length varies. We’ll advise on the right duration based on where the video is going.

  • We can work in both studio and location environments, and many product briefs call for a mix of both. Studio gives you full control over the visual setup. Location gives context and lifestyle feel. We’ll recommend the right approach for your product.

  • Yes. We often combine product videography with photography on the same shoot day, which is a time-efficient way to build a complete content library without running two separate projects.

  • We’ve worked across a wide range of categories including beauty, skincare, food and drink, fashion, homeware, tech and more. Every product category has its own considerations and we adapt our approach accordingly.

  • Our product video production starts at £2,000 + VAT, but pricing depends on the number of products, the shoot environment and the volume of content required. Get in touch for a tailored quote.