Menu Close

Why Choose Animation?

Some things are easier to show than to film. Complex processes, abstract ideas, data-heavy stories, brand worlds that don’t exist in the real world: all of these work better as animation than as live-action video.

Animation also gives you total control. Every visual element is intentional, every frame is designed and the result can be as clean, polished or playful as your brand needs it to be.

Our Animation Services

At Lester Film Co., we handle corporate animated video production across a range of styles and formats. Whether you need a clean explainer or a full animated campaign, we build it to fit your brand and your brief.

Explainer Videos

We take complicated products, services or processes and turn them into clear, engaging animated content. Simple enough to understand quickly, compelling enough to hold attention.

Motion Graphics

Clean, professional motion graphics for everything from title sequences and presentations to social content and branded overlays.

Animated Brand Content

Full animated video production built around your brand identity, giving you content that’s completely unique and visually consistent.

Social Media Animation

Short, punchy animated content designed for social feeds, from looping clips to full animated Reels and TikToks.

Data Visualisation

We turn numbers, stats and research into animated visuals that are easy to absorb and genuinely engaging.

Animated Titles and Graphics for Live-Action

We produce animated elements that sit alongside live-action footage, adding production value and visual interest.

Our Animation Process

  • 1. The Connect Phase

    Animation starts with a thorough understanding of your brand, your message and the visual world you want to build. This phase is where we establish the brief and start thinking about the creative direction.
    Key activities:

    • Discovery calls or in-person meetings
    • Brand guidelines and asset review
    • Understanding the target audience and platform
    • Gathering visual references and stylistic preferences
    • Defining the purpose and outcome of the animation

  • 2. The Strategy Phase

    With the brief locked in, we develop the script, the visual style and the animation approach. This is where the concept starts taking shape, including colour palette and motion style.
    Key activities:

    • Scriptwriting and voiceover direction
    • Storyboarding and scene planning
    • Visual style development and mood boarding
    • Character and asset design where relevant
    • Animatic creation to test timing and flow

  • 3. The Execution Phase

    This is where the animation is built. Assets are created, scenes are animated and the visual world comes together frame by frame.
    Key activities:

    • Asset creation and illustration
    • Scene-by-scene animation build
    • Voiceover recording and integration
    • Sound design and music selection
    • Client review checkpoints throughout

  • 4. The Finished Cut Phase

    Once all the animation is built, we complete the final composite, add sound design and deliver the finished piece in the formats you need.
    Key activities:

    • Final composite and quality review
    • Sound design and music integration
    • Colour and visual consistency check
    • Formatting for different platforms and aspect ratios
    • Final sign-off and file delivery

Working With Lester Film Co.

We approach animation the same way we approach live-action: with a clear brief, a strong creative concept and a process that keeps you informed throughout. No surprises, no black boxes.

Whether you need something minimal and clean or richly illustrated and detailed, we’ll work with you to find the visual style that suits your brand and tells your story properly.

Award-winning video production in Leeds

Frequently Asked Questions

  • Animated video production is the process of creating video content entirely through animation rather than live-action filming. It can range from simple motion graphics to fully illustrated character animations, and is often used for explainer videos, brand content and social media.

  • It depends on your brand, your audience and your message. Clean motion graphics work well for data-driven or technical content. Illustrated animation suits storytelling and more personality-led brands. We’ll recommend the right approach once we understand your brief.

  • It depends on the length and complexity. A 60-second motion graphics piece might take two to four weeks. A fully illustrated animated film could take considerably longer. We’ll give you a clear timeline during the strategy phase.

  • Yes. We can source and direct voiceover talent, handle recording and integrate the audio into the finished animation. If you have a preferred voice or existing audio, we can work with that too.

  • Yes. Your brand colours, typography, logo and overall visual identity are the starting point for every animation we create. We build your brand world rather than imposing a generic visual style.

  • Animation costs depend on the length, style and complexity of the project. It can vary significantly between a simple motion graphics piece and a fully illustrated animation. Get in touch and we’ll work up a quote based on your brief.