7 Types of Corporate Videos Every Business Should Consider

It’s often quite common knowledge among brands that you should be doing video, but with various different types, different executions and different paths to go down to produce it, it can be tricky to know what type of video is best for your business. 

Here we’ll break down the different types of corporate video you might choose, including their benefits, purpose, when to use them and how long they should be, so you can create a detailed content plan as part of your marketing strategy. 

Brand films 

Brand films are a fantastic tool for telling your story. If you’ve got a big history, a big outlook, or you’re trying to create a movement, behaviour change or explain something big and bold, a brand film is an ideal way to do that. 

They’re great for putting faces to your name, and showing the heritage of your company. They are not a tool for necessarily selling products, they’re about building trust with your audience and creating that sense of familiarity that helps build confidence in your brand. 

Brand films tend to be about a minute and a half in length, and can make excellent features on your homepage and social channels. You can also repurpose a lot of the content shot for a brand film by editing the whole film into a series of social shorts. This is ideal if you have several pillars to your brand that you want to focus on. 

If you want to build trust, showcase your brand and reach a wider audience, a brand film is a great place to start. 

Recruitment videos

Recruitment videos are an excellent way to attract the right talent to your business. They can help you to explain a role in a way a traditional job spec might not, with the added benefit of showing your office, premises or current staff in situ that helps to create familiarity with potential candidates. 

“Meeting” an employer through video before meeting in person can really help to boost confidence and likeability. You can showcase your branding, your services or products, and attract talent to your team. 

Customer testimonial videos

These are a fantastic way to showcase your business. We always say that your happy customers are one of your best marketing tools, and creating video testimonials that present that are a great way to show real life examples of your brand in practice. 

A video testimonial with a customer is one of the best ways to build trust with potential new audiences, and they can also be a fantastic way to encourage repeat business or customer loyalty! 

Promotional videos

Promotional videos are a great way to draw more focus on an event, product or service you’re launching or pushing. They can coincide with your marketing activity, with applications in social media and paid social ads, as well as adding value to your product or service descriptions on your website. 

Explainer videos

Explainer videos go a long way in explaining your product or service in a way that still images and descriptions simply can’t. This is especially vital if your service or product has a nuance or technical application that is best shown, rather than told. It allows your audience to “see” your service without having to be there in person. 

Event videos

Documenting an event with video is a brilliant way to not only capture your event, but to promote future events too. Event videography can capture speakers, talking head interviews, vox pops, branding, promotional stands and much more, creating the opportunity to produce an abundance of edits and social snippets to showcase your activity.

Social media videos

Incorporating video into your social media strategy is pretty essential these days. It often achieves higher levels of engagement and the key platforms (Facebook, Instagram and TikTok) all prioritise video content in their algorithms. It’s really important for establishing trust with your audience, and gives a better insight into your brand. 

Social media videos are short, snappy, and are front loaded with their key message. 

How to choose the right type of video for your brand

The right type of video for your brand really depends on your goals, and your budget. It’s worth spending some time figuring out the challenges you need to address before planning your specific content. It might be that a combination of a brand video and explainer content are needed, or perhaps a testimonial video would tick more boxes than you originally thought. Working backwards from the goals you want to achieve is a great place to start. 

If you’re not quite sure or could use a sounding board, drop us a line at Lester Film Co. We always work collaboratively with our clients, immersing ourselves in their operations and business ethos in order to fully understand where their challenges lie. We can work together to map out the best plan of action for your video content project.

Get in touch with us today to find out how your brand can benefit from video marketing.